Subin Chandran
Founder of Hidden Mantra | Spiritual Seeker | Cultural Guide | Yoga Practitioner
Subin Chandran is a spiritual practitioner, cultural explorer, and the founder of Hidden Mantra, a platform dedicated to preserving and sharing the timeless wisdom of India’s spiritual and cultural traditions.
He was born and raised in Kannur, Kerala — a land deeply rooted in ritual, devotion, and heritage. In Kannur, spirituality is not an occasional event; it is part of everyday life. Growing up in such an environment naturally shaped Subin’s outlook and curiosity toward ancient traditions.
From an early age, Subin developed a deep interest in understanding life beyond the material world. His journey has been guided by curiosity, discipline, and a sincere search for inner meaning.
For him, spirituality was never just an interest.
It was a calling.
Where It All Began
The year 2018 became a turning point in Subin’s life. While pursuing his degree, his attention gradually shifted toward meditation, spiritual literature, and philosophical exploration.
At a time when many people were caught in the noise and distractions of modern life, Subin began searching for silence and deeper understanding.
He immersed himself in spiritual books and philosophical writings and soon discovered the practical path of yoga. Conversations with like-minded seekers expanded his perspective on life beyond material pursuits.
One book that profoundly influenced him was Autobiography of a Yogi, which introduced him to the depth of India’s spiritual science and the transformative power of yoga.
He was also deeply inspired by Nine Lives by William Dalrymple, a book that explores diverse spiritual traditions of India. Through it, Subin gained new insights into the powerful ritual art of Theyyam, which originates from his own homeland.
These readings did not simply inform him.
They transformed him.
A Deep Connection with Theyyam
While many children spend their time playing or watching movies, Subin’s curiosity often led him toward cultural traditions.
Growing up in the border regions of Kasargod and Kannur, he frequently witnessed the sacred ritual performance of Theyyam, one of Kerala’s most powerful and visually striking art forms.
The vibrant colours, rhythmic music, and intricate makeup of Theyyam fascinated him deeply. As he grew older, that fascination developed into a profound respect for the tradition.
At the same time, he noticed that many international travelers were visiting Kerala specifically to witness Theyyam.
This realization inspired him to use his local knowledge to help visitors understand the deeper cultural and spiritual meaning behind the ritual.
Today, Subin actively promotes cultural tourism centered around Theyyam, guiding travelers and spiritual seekers who wish to experience this sacred tradition in its authentic environment.
What began as childhood curiosity has evolved into a mission of cultural preservation.
The Buddhist Turning Point
After completing his degree, Subin dedicated much of his time to studying Buddhist philosophy, Buddha’s teachings, and mindfulness practices.
To share what he was learning, he started a social media initiative called Buddha Quotes.
What began as a small page gradually grew into a global spiritual community:
Through carefully curated teachings, reflections, and quotes, Subin began reaching spiritual seekers across the world.
His work demonstrates that ancient wisdom still resonates deeply in the modern world.
The Yoga Path
Since 2020, yoga has become an essential part of Subin’s daily life.
Over the past seven years, he has practiced yoga under the guidance of multiple teachers and acharyas, studying both practical techniques and classical yogic philosophy.
He is currently pursuing structured training programs, including diploma-level Yoga Teacher Training through a Kerala state resource institution.
For Subin, yoga is not merely physical exercise.
It is the alignment of body, breath, and consciousness.
Founder of Hidden Mantra
India is widely known for its extraordinary spiritual depth and cultural diversity. Yet Subin noticed that there was no single platform presenting this vast knowledge in an accessible and authentic way.
This realization led to the creation of Hidden Mantra.
What began as a cultural documentation project two years ago has grown into a global spiritual platform with:
- 500,000+ monthly readers
- Strong organic search presence
- A rapidly growing international audience
- Active communities across Instagram, Pinterest, Threads, and Medium
Hidden Mantra initially began with documentation of Theyyam traditions.
Today, it explores a wide range of topics including:
- Buddhist teachings and quotes
- Yoga philosophy
- Indian temples and sacred places
- Festivals and cultural traditions
- Ritual arts and cultural heritage
- Insights into Hinduism, Buddhism, and Jainism
- Spiritual and motivational resources for inner growth
With the rising global interest in Theyyam, Hidden Mantra has also launched a specialized Theyyam Tour Program, allowing travelers to experience this sacred tradition in its authentic cultural setting.
Areas of Expertise
- Buddhist Philosophy & Teachings
- Meditation and Mindfulness
- Classical Yoga Practice
- Indian Spiritual Traditions
- Theyyam & Cultural Tourism
- Spiritual Guidance and Motivation
Professional Skills
Alongside his spiritual work, Subin is also:
- A Digital Marketing and SEO Specialist
- A Freelance Graphic Designer
This rare combination of spiritual knowledge and digital expertise allows him to preserve and share ancient traditions using modern technology.
Vision
Subin’s vision is simple yet powerful:
- To bridge the past and the present.
- To preserve rituals before they fade.
- To make ancient wisdom accessible to modern minds.
Hidden Mantra is not merely a website.
It is a living archive of India’s spiritual heartbeat.
From documenting lesser-known traditions to expanding into yoga, Ayurveda, sacred travel, and cultural tourism — the mission continues to grow.
Gratitude
Behind every milestone lies the silent support of readers, seekers, and well-wishers.
With over half a million monthly readers and a rapidly growing global community, Subin remains deeply grateful.
Because for him, success is not measured in numbers —
It is measured in connection.